
From Frustration to Innovation: The Birth of Derevo
Two mates knew what they wanted: exquisite hardwood flooring, crafted with care for the planet and their home. But the UK market simply wasn't delivering. Sustainability? Scarce. Bespoke options? Limited. Locally made? Almost unheard of. Frustrated, they decided to take matters into their own hands.
And so, Derevo was born.
Not just a brand, but a passion project fueled by the desire for something better. They envisioned floors that would whisper stories of both their own craftsmanship and the ancient European oaks from which they were born. Floors that embraced sustainability, not as an afterthought, but as the very foundation of their existence. Floors that would stand as a testament to British ingenuity, each plank a brushstroke in the canvas of their customers' dream spaces.
This wasn't just about selling flooring; it was about creating a legacy. A legacy of unwavering commitment to quality, bespoke artistry, and environmental responsibility. It was about empowering homeowners to walk on floors that reflected their values, their stories, their very essence.
Derevo: Crafted from frustration, rooted in passion, blooming into beauty under every footstep.
'Derevo' meaning 'Tree' in Ukrainian.